mckinley media blog

branding, web design, and business advice

What Do Customers Want To See On A Website?

Have you ever landed on a website that immediately made you want to buy something? It’s more than likely because their designs and organization level match what you’re hoping for in the product/service you want to buy. As most of us know, a strong web presence in today’s digital age can take your business from barely meeting ends to overflowing with inquiries and purchases.

So, what do customers want to see on a website? And is it really as big of a deal as it seems to have a well functioning and well designed website?

Take a look at the statistics below to find out just how much your website could be costing you clients.

Every second counts. It takes approximately 0.05 seconds for a user to form an opinion about your website.

This opinion determines whether they’ll stay and shop around, or leave and find another vendor for their desires. If you’ve found yourself in a situation where users aren’t converting, it’s likely because of the design and layout of your site. The fix is quite simple – redesign your site! Hire a web designer or purchase a website template to save some money.

42% of consumers say they’ll leave a website that poorly functions. What do they want to see?

Broken links and text that’s too hard to read? Your users aren’t going to be interested and will likely leave your site. Make sure to go through your links and design to make sure everything is clickable and readable.

38% of people will stop engaging with a website if the content or layout are unattractive.

DIY’d your website and realized it’s not your forte? Hiring a designer or purchasing a website template should be part of your 2022 budget. Can you imagine gaining 38% more sales if your website was beautifully made? Your investment in web design would be made back in the matter of months!

6,000,000 people are shopping online every minute.

This means that you have (around) 6,000,000 opportunities to make a sale – your website design + functionality can either help or hurt this. How you take action is up to you!

What do customers want to see on a website? And what does this mean?

Poor design pushes away your users and discourages them from returning to your website. Don’t let your business suffer! We know that you can’t afford to lose traffic as a result of poor design, damaged Google rankings, or poor conversion rates. We’re ready to work with you to create a more positive experience for your visitors. We offer affordable solutions to every client – small and large. Contact us today and we’ll develop a customized website that meets your specific needs.

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