One is that design is an art and a science, not just an art. You have to be able to understand what your client wants and how they want it done, but you also have to understand your client as a person—what their tastes are, what their goals are, what their fears are. You need to be able to read them like a book and make them feel understood. In order to attract your ideal client, we want to get to know you—your brand identity, your values, your personality. We'll take the time we need in order for us both to feel confident that we're working together toward something truly special.