How To Keep Your Brand Consistent

Ever wonder how to keep your brand consistent throughout social media? Keeping your brand consistent on social media and throughout your website can seem like a daunting task. Luckily, it doesn’t take much effort to do so, and I’m going to show you exactly how!

1. Invest in good branding

Branding is a great start to keeping your brand consistent. Your brand designer will provide you with everything you need – from logo variations, a color palette, and typography selections, you’ll quickly be on your way to a beautiful, organized brand that people recognize! If you need branding yourself, hop on over to our contact page so we can work together.

2. Set up your colors and fonts in Canva or Illustrator

Using Canva or Adobe Illustrator is KEY when keeping your brand consistent. We typically recommend our clients use Canva (more user friendly and cheaper), however, if you are familiar with the Adobe Suite then Illustrator is the way to go. Here, you can set up your brand fonts and color palette. This makes sure that every graphic you make has the same colors and fonts, keeping everything consistent.

3. Plan ahead of time

Planning content ahead of time allows you to visually see how it will look on your feed. This is a great tool for keeping your brand consistent and yourself organized! Oftentimes if we’re publishing something last minute, it doesn’t match well with our brand aesthetic. By planning ahead of time, you’ll avoid this headache and be well on your way to beautiful consistency.

Keeping your brand consistent throughout social media and on your website doesn’t have to be hard. By implementing these three steps, you’ll be a pro in no time! What are some of your suggestions for keeping your brand consistent?

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McKinley Media is a boutique design studio made for  intentional, elevated brands. Each brand has a different story to tell, and we specialize in helping you communicate yours with style, confidence, and purpose through branding, web design, and drag-and-drop Showit templates.

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